Use case · Prospecting

A target list is only a hypothesis.

Narrative AI investigates each account, maps the buyers who can test the fit, and drafts the point of view your rep edits and sends.

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Default motion

One message, many leads

  • Treat a named account as a bag of leads.
  • Build the message around one signal.
  • Read engagement as intent.

Account-based alternative

Investigate before executing

  • Open one account at a time.
  • Write the fit hypothesis.
  • Map the buyers who can test it.
  • Deepen, revise, or DQ from evidence.

Business result

Qualified pipeline compounds

  • Create more consultative conversations.
  • Spend less time forcing weak pursuits.
  • Use every tested account to improve the next list.

Narrative researches the account and drafts each message. The rep chooses the people, edits every word, clicks send, and records the outcome.

The Prospecting motion

Prospecting learns before it scales.

The five-step motion tests fit, creates buyer context, and turns every worked account into evidence for the next list.

app.getnarrativeai.com/accounts
Narrative AI target accounts workspace for investigating named accounts and reviewing account evidence
1

Define the target account list

Start with accounts that resemble the customers you serve best. Treat every name as a fit hypothesis to investigate, not another pool of leads to sequence.

app.getnarrativeai.com/ai-analysis
Narrative AI Analysis showing company initiatives, business changes, and people research in one account brief
2

Map and research each account

Open one account at a time. Narrative gathers evidence about its initiatives, pains, changes, and people, while keeping the important unknowns visible.

Account research: 10 minutes 20 seconds
3

Establish a hypothesis for each account

Connect what the account may be trying to change with an outcome your team knows how to create. Write the fit clearly enough to prove or disprove, and keep the evidence beside the hypothesis.

app.getnarrativeai.com/org-charts
Narrative AI org chart mapping the buyers accountable for an initiative and the people who influence the decision
4

Assign a multi-threaded strategy to each account

Choose the people who can validate, challenge, influence, or act on the hypothesis. Map them as one buying group, then give each person a relevant role in the pursuit.

Buying committee mapped: 10 minutes 30 seconds
app.getnarrativeai.com/templates
Narrative AI template editor, reusable plays and prompts the whole team can run
5

Test your hypotheses using 1:1 messaging

Test the written hypothesis through person-specific outreach. The rep edits and sends every message, then uses the response to build momentum, revise the angle, or DQ the account. When a meeting opens, the seller arrives ready for a consultative conversation.

1:1 message drafted: 5 minutes 10 seconds

Built for

Sales Development Reps →Sales Leaders →Account Executives →
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