Use case · Closing

Not every opportunity deserves the same investment.

Narrative AI shows why the account would buy, who must align, and what waiting costs, so the team can focus where fit and buyer urgency are strongest.

Book a demo

Default motion

Equal effort across the pipeline

  • Treat every opportunity as equal.
  • Let seller urgency drive activity.
  • Spread specialists across the pipeline.
  • Discover blockers late.

Account-based alternative

Double down where value is real

  • Surface buyer-owned reasons to act.
  • Map the full decision group.
  • Validate champions through action.
  • Concentrate resources where evidence holds.

Business result

Better deals move with less friction

  • Pursue higher-value opportunities.
  • Support faster buyer decisions.
  • Reduce unresolved blockers.
  • Defend the forecast and resource plan.

Narrative maps the committee, drafts the business case, and queues CRM suggestions. The rep confirms the roles, edits every word, clicks send, and approves what writes back.

The Closing motion

Closing begins with buyer evidence.

The six-step motion maps the decision, builds buyer-owned reasons to act, validates champions, and concentrates the right support behind the pursuit.

app.getnarrativeai.com/org-charts
Narrative AI org chart mapping the buyers accountable for an initiative and the people who influence the decision
1

Map the buying committee and decision process

Replace the contact and stage field with the full decision. Map who owns the outcome, who signs, who influences, who can block, and how the account will decide.

app.getnarrativeai.com/ai-analysis
Narrative AI Analysis showing company initiatives, business changes, and people research in one account brief
2

Understand their motivations to take action

Find the initiatives, pains, consequences, and timing the buyers already own. Bring their words into one why-now case that makes the cost of waiting visible without manufacturing urgency.

app.getnarrativeai.com/sequences
Narrative AI sequence builder, build it yourself or let AI draft the cadence to fine-tune
3

Build and validate champions

Ask potential champions to act. Internal introductions, shared context, and visible advocacy reveal where the deal has support and where it still does not.

app.getnarrativeai.com/accounts
Narrative AI target accounts workspace for investigating named accounts and reviewing account evidence
4

Align champions and internal resources behind closure

Once the reasons and coalition hold, concentrate the right sales, technical, legal, and leadership resources behind the opportunity. Give buyer and seller owners one clear path to the decision.

app.getnarrativeai.com/docs
A champion document generated by Narrative AI, ready for the rep to edit and share
5

Enable champions to sell internally

Narrative drafts a buyer-ready case for the outcome, why it matters now, and what waiting costs. The rep edits it, then the champion carries it into the room the seller cannot enter.

app.getnarrativeai.com/crm
Narrative AI Data Quality, AI-suggested CRM changes awaiting rep approval before anything writes back
6

Measure and track success on the account level

Track evidence for action, committee coverage, blockers, owners, and next steps at account level. CRM changes stay suggestions until the rep approves them, giving leaders a defensible basis for the next investment decision.

Customer story

$50K MRR

A new enterprise AE selected 32 accounts by size and geography, generated 20 opportunities, qualified eight, and closed four for $50K MRR in his first quarter of employment.

Read the story

First quarter

4 deals

from 8 qualified

Built for

Sales Leaders →Account Executives →
Book a demo